The McJones Group's Virtual Workshops provide support to all Business owners and individuals to vet your idea and implement your business dream into a business reality.Join our brand new Marketing, Sales and Personal Development seminar series. 100% online, you’ll be able to learn in the comfort of your own home, from the expertise of business trainers.
BUSINESS TOPICS
Benefits for Learners
Business planning can often be difficult to get to grips with – so it is often overlooked or ignored. But, as the saying goes, “fail to plan; plan to fail!”
In this ever so practical workshop, you will take a creative, step-by-step journey to create your very own one-page business plan. You will leave this workshop with a practical one-page plan in your hand, which you can begin to implement in your business right away.
This session includes:
If your business is booming and you just can’t take on another client - BRILLIANT!
However, if, like many other small and micro business owners, you’re having some success – but things could be better – you need to start doing something different.
You need to stop Marketing and you need to start Campaigning.
Something to be aware of is that many small and micro business owners aren’t marketing. It’s not surprising; most of them aren’t marketers. What tends to happen is they fall into the trap of doing something they call marketing, but it’s more a lot of ad-hoc, online and offline ‘chatter’.
I want you to do something different; I want you to start Campaigning.
This workshop has been designed to take you step-by-step through the process of creating a highly effective Marketing Campaign.
This workshop covers:
How do you make sure that your online marketing is time well-spent and does what it’s supposed to do: put you, and your business, in front of your customers?
Social media is a catch-all term for masses of websites and apps. As a small or micro business owner, you have to decide which of these platforms are the most appropriate for you – and that can be daunting.
To take full advantage of social media to increase your sales, you need to understand how to integrate your online activity to ensure your website and all your social platforms are representing your brand, promoting your products and services and targeting your customers.
This workshop covers:
· The integrated, social media engagement marketing cycle.
· The fundamentals of content marketing.
· Why pictures are worth a thousand words.
· How to ensure the social media platforms you are using are actually reaching your target customers.
· Techniques for making sure your social media marketing is not an afterthought, but an essential part of your business building strategy.
Accountants, lawyers, coaches, business consultants, personal trainers, events managers, PR specialists … etc. etc.
How do you grow a service-based business without adding a couple of extra zeros on your prices or putting in hundreds of extra hours of work?
You create a Product Staircase.
A Product Staircase establishes the ‘Know-Like-Trust’ buying cycle and it allows you to ‘productise’ your offer, so that your business can make money while you sleep.
This session includes:
Starting Autumn 2020
Going live isn’t new; YouTube launched live streaming in 2008. However, the ‘Live’ phenomenon really took hold when Facebook launched its ‘Live’ option in 2016.
Since then there have been more than 3.5 billion Live broadcasts and more than 2 billion people have watched a Facebook Live video.
We now have so many options to go Live: YouTube, Facebook, Instagram, Periscope and – soon – LinkedIn. So, as a business owner, why should this interest you?
Simple: Live videos get six times more interaction than standard video and they are a fantastic way to increase your social media engagement.
But using the Live options available isn’t just about hitting the ‘Go’ button, it’s about understanding what you want to say, how you want to say it and who you want to say it to. It’s about raising brand awareness, getting more leads, increasing interactions with your current customers; it’s about getting your message across.
This session includes:
McJones Group
Enterprise Hub, Hatfield, Hertfordshire, AL10 9EU
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