VIRTUAL WORKSHOPS

The McJones Group's Virtual Workshops provide support to all Business owners and individuals to vet your idea and implement your business dream into a business reality.Join our brand new Marketing, Sales and Personal Development seminar series. 100% online, you’ll be able to learn in the comfort of your own home, from the expertise of business trainers.

BUSINESS TOPICS

How to write a Business Plan.
Funding your Business to Success.
Creating an Effective Marketing Communication Plan.
Prospecting your Business to Success.
Mastering a Winning Sales Formula

Benefits for Learners

Learn essential skills that you can immediately apply to your business;
Virtually network with like-minded professionals;
End the seminars with your very own marketing / business plan, specific to your business and endorsed by experts.

The money making business plan

Business planning can often be difficult to get to grips with – so it is often overlooked or ignored. But, as the saying goes, “fail to plan; plan to fail!”

In this ever so practical workshop, you will take a creative, step-by-step journey to create your very own one-page business plan. You will leave this workshop with a practical one-page plan in your hand, which you can begin to implement in your business right away.

This session includes:

Why your business needs a plan.
How to create a one-page plan for your business.
Two simple techniques to ensure that your business plan will help you achieve your goals.
How and when to review your goals with the aid of your business plan.

Starting Autumn 2020

Building a Successful Marketing Campaign

If your business is booming and you just can’t take on another client - BRILLIANT!

However, if, like many other small and micro business owners, you’re having some success – but things could be better – you need to start doing something different.

You need to stop Marketing and you need to start Campaigning.

Something to be aware of is that many small and micro business owners aren’t marketing. It’s not surprising; most of them aren’t marketers. What tends to happen is they fall into the trap of doing something they call marketing, but it’s more a lot of ad-hoc, online and offline ‘chatter’.

I want you to do something different; I want you to start Campaigning.

This workshop has been designed to take you step-by-step through the process of creating a highly effective Marketing Campaign.

This workshop covers:

What is marketing?
What is a marketing campaign?
How to build an effective marketing campaign.
How to measure the effectiveness of a marketing campaign.

Starting Autumn 2020

Mastering Engagement through Your Website & Social media

How do you make sure that your online marketing is time well-spent and does what it’s supposed to do: put you, and your business, in front of your customers?

Social media is a catch-all term for masses of websites and apps. As a small or micro business owner, you have to decide which of these platforms are the most appropriate for you – and that can be daunting.

To take full advantage of social media to increase your sales, you need to understand how to integrate your online activity to ensure your website and all your social platforms are representing your brand, promoting your products and services and targeting your customers.

This workshop covers:

· The integrated, social media engagement marketing cycle.

· The fundamentals of content marketing.

· Why pictures are worth a thousand words.

· How to ensure the social media platforms you are using are actually reaching your target customers.

· Techniques for making sure your social media marketing is not an afterthought, but an essential part of your business building strategy.

Starting Autumn 2020

elevating your dream into a new business reality

Accountants, lawyers, coaches, business consultants, personal trainers, events managers, PR specialists … etc. etc.

How do you grow a service-based business without adding a couple of extra zeros on your prices or putting in hundreds of extra hours of work?

You create a Product Staircase.

A Product Staircase establishes the ‘Know-Like-Trust’ buying cycle and it allows you to ‘productise’ your offer, so that your business can make money while you sleep.

This session includes:

What is a Product Staircase?
How many steps are there in your Product Staircase?
How do you develop a Product Staircase in your business?
How do you price the products or services in your Product Staircase?
What are the main marketing methods for promoting the products and services in your Product Staircase?.

Starting Autumn 2020

Going Live!

Going live isn’t new; YouTube launched live streaming in 2008. However, the ‘Live’ phenomenon really took hold when Facebook launched its ‘Live’ option in 2016.

Since then there have been more than 3.5 billion Live broadcasts and more than 2 billion people have watched a Facebook Live video.

We now have so many options to go Live: YouTube, Facebook, Instagram, Periscope and – soon – LinkedIn. So, as a business owner, why should this interest you?

Simple: Live videos get six times more interaction than standard video and they are a fantastic way to increase your social media engagement.

But using the Live options available isn’t just about hitting the ‘Go’ button, it’s about understanding what you want to say, how you want to say it and who you want to say it to. It’s about raising brand awareness, getting more leads, increasing interactions with your current customers; it’s about getting your message across.

This session includes:

Choosing the best Live platform for your business.
Managing any fears or concerns about going Live.
Developing a marketing strategy for Live broadcasting.
Structuring your Live content to ensure a strong call to action is included.
Which tools to use to ensure a ‘professional’ look for your Live sessions.